OCV Goes Shopping at ASD Trade Show Las Vegas

Do you ever wonder where all of OCV’s fabulous products come from? Although it’s more fun to believe that storks deliver each product to our cyber doorstep, the items we sell are actually purchased after months of research and planning at the ASD Trade Show in Las Vegas by myself, and my wonderful boss, Angie Stocklin.


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Twice a year, during early spring and late summer, we venture to the Vegas desert oasis to complete our own OCV version of a shopping spree. The show attracts thousands of vendors and buyers from all sorts of industries and businesses. Angie and I focus solely on fashion and lifestyle accessory purchasing, and we buy products for the entire upcoming season. The fall/winter show runs in late summer, and this is where we purchase items to sell until February. The spring/summer show happens in early spring, and we buy products to last us until August.

Preparation for the spring show started several months ago when I created trend documents based on what I saw on the runways. We pride ourselves in staying current with trends that can be translated to our products. We get quite a head start because designer ready-to-wear shows are months and months prior to when we buy.

I remember my first memory of ASD (okay, it was last August, so I’m still considered a rookie). It’s quite possibly the largest room I will ever set foot in, and it’s bustling with activity. We slowly make our way down each aisle, stopping at each of our vendors to make purchases. I love the friendships that we build with our sales reps, and they treat us like family. It makes the experience not just about buying products, but also about building great working relationships too.

We purchase products for all of our brands based on trends that sell for us, as well as upcoming trends — and then there are products we simply just can’t resist! Some of the hottest styles seen at this season’s show were pastels, bright colors, tribal, and retro. We found plenty of items for all of our stores that channel these trends.

Color was everywhere at ASD, and we capitalized on as much tangerine tango (Pantone’s color of 2012, duh), mint, fluorescent neons, coral, mustard, and turquoise as we could. I love fashion, so I sometimes get overly excited in the handbag and scarf booths. That is when innocent bystanders can most likely detect my squeals of excitement over that got-to-have mint clutch or tribal tassel scarf.

The show runs from Sunday to Wednesday, and we “shop til we drop” — until we fill every store’s product needs. Choosing pieces can sometimes be tough, although it’s pretty rare that Angie and I butt heads when deciding on products or colors. We don’t actually take the products we purchase back with us (Can you imagine how many bags we would have to check?!), but it’s exciting to get back to the office and slowly watch the boxes trickle into the warehouse. But the most exciting part is seeing the products live on the sites — and knowing that I played a part in getting them there!

1 Comment for this entry

Linh Vu
April 12th, 2012 on 3:05 pm

Great write up Julie. Thanks for shopping ASD! See you guys in August.

Marketing Manager, ASD Shows