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Whoa. Simmer down. You don’t even know where I’m going with this yet. Put your pants back on. Stripping down. That’s what we did, figuratively, of course (and luckily for you all). We took our largest and most recent acquisition -- and stripped it down to its bare bones to see what we had to work with. We knew there was so much opportunity somewhere in The Fedora Store. Elephant sized. Jupiter sized, even!  We sell great hats and needed to gain some trust with a site makeover. This is what the site looked like before we got our hands on it. It’s very… um… teal. It wasn't  easy to navigate, and you could only sort by brand. What if you wanted a fedora, but didn’t care what brand it was? Or, what if you just wanted to browse

We all agree that social can be a phenomenal tool for lots of brands, right? Of course we do. Anyone who's ever had an issue with Orbitz, complained about it on Twitter, received a prompt and effective service recovery, and then raved about the experience knows what I’m talking about (Personal aside? Maybe). Brands on Twitter and Facebook have a duty in today’s business environment to pay close attention to what people are saying about their products and services, and at the very least acknowledge when someone experiences an issue. For the sake of this argument, let’s call the situation and environment described above as “Social 1.0.” You speak, brands listen. Brands help (or try to help) you with your issues and you speak about your experience (good or bad). This relationship has worked well for many companies thus far, but several large companies and startups are trying to shift into

One of the most bustling areas of OCV headquarters is the warehouse. Walk back there on any typical day and you'll see products being pulled, labels being printed, boxes being taped, and a crew of hardworking Order Fulfillment Specialists zooming around getting packages ready to go out the door. Destinee, who joined OCV about two years ago, took time out of her busy day to answer some questions about what it's like to work on the OCV Shipping and Receiving team. Q: As an Order Fulfillment Specialist, what's your typical day like? A: A typical day begins at 7 a.m.! We arrive at the warehouse and immediately begin the order fulfillment process. This consists of grabbing an invoice, finding the product on the shelf, boxing the item up, and setting it at the scanning station where it will be

You know those life-changing events that happen every so often? I’m talking about those really good ones that make you shake your head because you can’t imagine how you ever made it through the day before. For me, usability testing is one of these events. When I first started looking into usability testing, some of the methods I found in my research were really daunting and super expensive. There was special equipment to buy, and we needed a private room to hold tests(absolutely not possible at the time). We would need to pay out incentives, provide lunches, and the list goes on. On top of that, there was the issue of recruiting users – unless we only wanted local residents, we’d have to figure out ways to locate and possibly bring in out-of-town testers. Feeling overwhelmed yet? I sure was. WAS. Past tense. Despite my love for the show Mad Men, I'm