In an effort to effectively scale the multi-brand model and maintain control of the customer experience, the founders elected to bring technology, marketing, fulfillment and customer service in-house. With this move, the unique business model was sharpened and a sense of collective-purpose was honed, both key factors in One Click’s marked expansion.
The growth has been fueled by a sophisticated business development effort that identifies and acquires online properties that can be plugged into the One Click marketing engine to dramatically improve results in a short period of time. The marketing engine consists of a team of 13 subject matter experts in all facets of internet marketing. This includes SEO, PPC, email marketing, social media, affiliate marketing, conversion optimization and content development.
One Click relies heavily on its talented team to master these channels and implement cutting-edge marketing techniques. The company recruits heavily in-state and currently has team members from Indiana University, Purdue, Butler, Ball State, IUPUI, Wabash, Franklin, University of Evansville and University of Indianapolis. Recruitment efforts are not limited to the immediate area however; the One Click team comprises diverse graduates hailing from Vanderbilt University, Florida State University and University of Kentucky.
Marketing efforts are entirely in-house and built to scale as the company continues to add stores to its growing portfolio.
One Click’s familial roots permeate the company philosophy. Though the One Click staff has grown significantly since its inception, the owners are committed to maintaining a family atmosphere, regardless of the size of the company.
